France Télévisions Dominates Sports Broadcasting with Milano Cortina 2026 Success

PARIS, 18 February 2026 – France Télévisions has solidified its position as the premier free-to-air sports broadcaster in France, reporting record-breaking engagement for the Milano Cortina 2026 Winter Olympics. With the launch of a dedicated digital sports channel and the debut of 4K Ultra-High-Definition (UHD) broadcasting, the public group is redefining the French sporting landscape.

Record Viewership and Digital Innovation

During the first week of the Milano Cortina 2026 Winter Games, France Télévisions attracted 49 million unique viewers across its various platforms. The group’s digital strategy has seen a significant boost with the launch of the “Francetv sport” digital channel on 4 February 2026. This online-only offering provides 24/7 coverage and interactive features, including a “live zone” for real-time viewer dialogue, though moderators have noted the challenges of managing high-traffic chat environments.

The broadcaster has also embraced cutting-edge technology to enhance the viewer experience. France 2 UHD was officially launched for the Games, utilizing Dolby Vision and HDR10+ metadata to provide 4K resolution. Furthermore, the network has implemented “teleportation” technology, using virtual studio solutions to bring athletes from competition sites in Italy directly into the Paris-based studio for interviews.

Key Broadcasting Rights and Upcoming Events

Beyond the Winter Olympics, France Télévisions continues to secure its long-term sports portfolio. The broadcaster recently confirmed it will retain the domestic rights for the Six Nations rugby tournament until 2029, fending off competition from commercial rivals. Additionally, the group will share the EHF European Handball Championship rights with BeIN Sports, ensuring France’s matches remain accessible to a wide audience.

Cultural Programming: Gran Turismo on France 2

In a move to bridge the gap between sports and entertainment, France 2 has scheduled the terrestrial premiere of the film Gran Turismo. Directed by Neill Blomkamp and starring David Harbour, the film—based on the true story of a gamer turned professional racing driver—is set to air on 1 March 2026 at 21:10.

Frequently Asked Questions

How can I watch the Winter Olympics in 4K in France?

Viewers with compatible television sets can access France 2 UHD, which broadcasts in 4K resolution using Dolby Vision and HDR10+ technologies. This service was specifically launched to coincide with the Milano Cortina 2026 Games.

Where can I find the new France TV sport digital channel?

The dedicated sports channel is available via the france.tv streaming platform. It offers extended live coverage, replays of events like women’s curling, and interactive chat features for fans.

Does France Télévisions still hold the rights to the Six Nations?

Yes, France Télévisions has successfully renewed its contract to broadcast the Six Nations rugby tournament, ensuring the competition remains on public-service television until at least 2029.

Will the Tour de France remain free-to-air?

Yes, despite market pressures, France Télévisions has indicated it is not considering the on-sale of its rights for the Tour de France, maintaining its commitment to free-to-air cycling coverage.